….. Winds of change are sweeping through many of the major brands most commonly associated with surfing. For the last 20+ years, companies like Quiksilver and Billabong have been among the handful of large corporations racing to stamp their flags on as many beaches and their stickers on as many surfboards as possible. In this battle to lay claim to surf-brand supremacy, the hunt was on to snatch up the next generation of surfers cropping up from all over the world in hopes of finding the next Kelly Slater or Andy Irons. For smaller surf shops looking to find ways ...read post
